GTM systems for AI & dev-tool startups

You shipped the product.
Now what?

We build one-time GTM strategy and marketing systems for early-stage AI and dev-tool startups. We've run technical content for a 14M+ developer community and built a startup's GTM engine from zero.

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The problem

The build is done. The go-to-market isn't.

You know marketing matters. You don't know where the next fifteen minutes of it should go.

What you have

  • ✓ A working product
  • ✓ Engineers who can build
  • ✓ A live website
  • ✓ Deep technical knowledge

You built something people can actually use.

What's missing

  • ✗ Positioning
  • ✗ A GTM plan
  • ✗ A content system
  • ✗ A launch process
  • ✗ A marketing owner

This is where go-to-market comes in.

Who this is for

Built for a specific kind of startup

Two conditions, both required. This filter matters more than funding stage.

01

Your product is built and live

Live and already in front of real users, even if that's just a handful of early customers.

02

Near-zero marketing presence

A quick look at your LinkedIn, X, and website shows little to no consistent activity.

Also true, usually

  • Founder-led team
  • Lean, early-stage team
  • No dedicated marketer yet

Not a fit if

  • You already have someone running content
  • You want ongoing execution or a social media manager
  • You want to make a full-time marketing hire

Process

How this actually works

1 Discovery

A free 30-minute call about your product, audience, and where things stand today.

2 Proposal & deposit

A short, specific proposal based on the call. We sign, and a deposit gets research started.

3 Research

Competitors, your real ICP, and where that audience already pays attention.

4 Marketing OS

Positioning, GTM plan, content system, and SOPs your team can run.

5 Presentation

Walked through live with your team. Questions answered on the spot.

6 Support

For larger engagements. 30 days of weekly check-ins while your team puts the plan into motion.

Why me

Technical background. Marketing execution.

Arya Pathak
Arya Pathak LinkedIn

I'm Arya Pathak, and the experience I carry:

6.3M+ LinkedIn followers reached
14M+ AI enthusiast community
0→1 GTM engine built at Clyro

  • Content Strategist & DevRel at GenAI Works

    Technical content for one of the largest AI communities online: 6.3M+ LinkedIn followers within a 14M+ AI enthusiast community. Published a catalog of articles on LLMs, RAG, and AI agents, with content drafted for NVIDIA, MongoDB, Microsoft, and Oracle.

  • Technical Marketer at Clyro

    Built the content and GTM engine from zero: positioning, messaging, launch, founder communication. Had the content engine up and running within a month.

Why not just use ChatGPT?

You can generate a content calendar for free in five minutes. It converges on the same generic best practices every other AI or dev-tool startup gets. What doesn't come free is judgment about what actually works for your specific audience, built from having run it before.

Why don't you execute the plan?

Because you shouldn't need to pay a consultant every month to post on your own behalf. I build the system and hand it to your team so you're not dependent on me, or anyone, to keep running it.

Why one-time instead of a retainer?

A retainer is the commitment you're not ready to make yet. This fills the gap between doing nothing and hiring full-time.

What do you need from me?

A couple of hours for the discovery call and one working session. That's it, the research and build are on me.

Got a product nobody's heard of yet?

One call to see if this is the right fit for both of us.

Book a discovery call

or email arya@techgtm.in

One-time engagement. Starts at $999.

Not ready for a call? Process, pricing, and scope, in one doc.