GTM consulting for early-stage technology startups

You shipped the product.
Now what?

I help early-stage AI and B2B technology startups figure out who to sell to, how to position their product, and how to reach the right customers. From ICP definition and messaging to acquisition strategy and GTM systems.

Book a call Explore services

The problem

The build is done. The go-to-market isn't.

You know marketing matters. You don't know where to start, what to prioritize, or what's actually going to bring customers.

What you have

  • ✓A working product
  • ✓People who know the product inside out
  • ✓A team that can build
  • ✓A reason to believe in the product

You built something worth taking to market.

What's missing

  • ✗A clear ideal customer
  • ✗Positioning that makes sense to buyers
  • ✗A focused GTM strategy
  • ✗A way to reach and acquire customers
  • ✗A system to learn and improve

That's the work we can figure out together.

What I can help with

GTM, from figuring it out to making it work.

Start with the problem you're trying to solve. The work is shaped around what your startup actually needs.

01

GTM strategy & ICP

Understand the market, identify the right customers, and decide where to focus.

  • Ideal customer profile definition
  • Customer and market research
  • Customer discovery
  • Competitor analysis
  • GTM roadmap
02

Positioning & messaging

Make it clear who the product is for, what it solves, and why it matters.

  • Product positioning
  • Value proposition and differentiation
  • Messaging framework
  • Website and product narrative
03

Customer acquisition

Choose the channels and activities that make sense for your buyers and your team.

  • Acquisition and channel strategy
  • Content and distribution
  • Outbound and customer outreach
  • Launches and growth experiments
  • Developer marketing
04

GTM engineering & systems

Build the workflows and infrastructure that make GTM execution more consistent.

  • GTM automation
  • AI-powered workflows
  • Lead research and enrichment
  • Marketing and acquisition systems

Who this is for

Built for early-stage technology teams.

The product and the market can be different. The GTM questions are often similar.

01

AI startups

You've built an AI product and need to turn technical capability into a clear reason for customers to buy.

02

B2B SaaS companies

You need sharper positioning, a better understanding of your buyers, or a more focused acquisition strategy.

03

Developer tools

You're building for technical users and need to reach developers without sounding like every other tool.

04

Founder-led teams

You need experienced GTM thinking, but aren't ready to build a full marketing function.

A good fit when

  • Your team is lean and close to the product
  • You want clearer decisions, not generic marketing activity
  • You're ready to talk to customers and test assumptions

You don't need to have

  • A fully defined ICP
  • Perfect positioning or messaging
  • A dedicated marketing team

Ways to work together

Different problems need different engagements.

Some teams need a clear answer to one question. Others need someone alongside them as the GTM takes shape.

How it works

Start with the problem. Build from there.

No fixed package forced onto every startup. We agree on the work before getting into it.

1Discovery

A free 30-minute call about your product, customers, current traction and the GTM questions you're trying to answer.

2Diagnosis

Understand the market, your buyers, current positioning and what you're already doing to acquire customers.

3Define the work

Agree on the priorities, expected outcomes, scope, timeline and how we'll work together.

4Work together

Research, strategy and implementation support, depending on what the engagement calls for. The work stays connected to your team and customers.

5Review and refine

Look at what the market is telling us, make the next set of decisions, and adjust the approach as you learn.

Why me

Technical background. Marketing execution.

Arya Pathak
Arya Pathak LinkedIn

I'm Arya Pathak, and the experience I carry:

6.3M+ LinkedIn followers reached
14M+ AI enthusiast community
0→1 GTM engine built at Clyro

  • Content Strategist & DevRel at GenAI Works

    Technical content for one of the largest AI communities online: 6.3M+ LinkedIn followers within a 14M+ AI enthusiast community. Published a catalog of articles on LLMs, RAG, and AI agents, with content drafted for NVIDIA, MongoDB, Microsoft, and Oracle.

  • Technical Marketer at Clyro

    Built the content and GTM engine from zero: positioning, messaging, launch, founder communication. Had the content engine up and running within a month.

What kind of startups do you work with?

Primarily early-stage AI, B2B SaaS and developer-tool companies. The common thread is a technical product and a team that needs a clearer path to market.

What can you help with?

That can include ICP definition, customer research, positioning, messaging, GTM strategy, customer acquisition, content, distribution and GTM engineering. We start with the problem, not a preset package.

Is this strategy or execution?

It can be either, or a mix of both. Some engagements are focused on research and strategy. Others include implementation support, acquisition experiments or building the systems behind the work.

Can we work together on an ongoing basis?

Yes. Alongside focused projects, I work with teams on an ongoing basis when they need continued GTM guidance, regular reviews and help deciding what to do next.

Do I need to have a live product?

Not necessarily. We can work with teams approaching launch too. The important thing is having enough product and customer context to make useful GTM decisions.

How are engagements priced?

It depends on the scope, timeline and level of support. After the discovery call, I'll share a specific proposal so the work and expectations are clear before we start.

Let's figure out your GTM.

Whether you're defining your ICP, working on your positioning or building a customer acquisition strategy, let's talk about what your startup needs.

Book a discovery call

or email arya@techgtm.in

Not ready for a call? Share a few details and I'll send over more information about how I work.